Cheetah Decisioning

Deliver hyper-personalization at scale with a marketing rules engine

For more than a decade, marketers have struggled to achieve more effective and relevant personalization for consumers in the moments that matter. Personalization strategies have often resulted in uneasy moments for consumers and data privacy concerns. Brands must be able to harness ever-changing consumer behaviors and interaction data to respond in real-time across any channel or touchpoint without being too invasive.

Cheetah Decisioning, a marketing rules engine within the Cheetah EDP, can enable marketers to deliver the next best campaign for every consumer based on their demographic and behavioral data. Cheetah Digital Decisioning capabilities provide a revenue uplift of at least 25% by analyzing millions of decisions per hour and delivering millions of personalized emails per day.

Download this data sheet to see how Cheetah Decisioning helps marketers to deliver the next best campaign for every consumer based on available demographic and behavioral data.

American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue

The world’s largest airline carrier revolutionized from ‘batch and blast’ email to a strategy rooted in delivering personalized, real-time offers based on self-reported data preference data. This led to 50% open rates, 84% conversions, and ultimately a $50 lift in revenue per customer.

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Reimagine Your Welcome Program and Move Away From Preference Centers, Using Digital Experiences

Understand how incorporating digital experiences into your ongoing email programs can increase revenue.

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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One single platform. A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics. Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.

What does the Cheetah Difference look like for our clients?

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